For a brand synonymous with protection and reliability, packaging is more than just a container - it’s an extension of the promise OtterBox makes to its customers. This package redesign project aimed to create packaging that not only protects but also speaks to the brand’s innovation, sustainability, and attention to detail.

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The Challenge: To modernize OtterBox’s packaging while maintaining its rugged, dependable identity. The redesign needed to align with evolving consumer expectations for functionality, aesthetics, and eco-consciousness, ultimately becoming a regenerative package.

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The Goal: A fresh, sleek design that balances form and function. From durable, recycled materials to clear, concise branding elements, every aspect of the package was thoughtfully reimagined. Regeneration played a key role, incorporating recyclable materials and reducing unnecessary waste, all while enhancing the unboxing experience for customers and prolonging the package’s end-of-life cycle.