Color is more than a visual element - it’s a powerful tool for storytelling and brand differentiation. This marketing campaign for Americhem, a polymer compounding company located in Cuyahoga Falls, OH was centered around emerging color trends for the upcoming year, showcasing the company’s expertise in staying ahead of design and market shifts.

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The Objective: To position Americhem as a thought leader in design innovation by highlighting color trends that resonate with the brand’s vision, target audience, and development projects. The campaign aimed to inspire both customers and industry professionals to embrace these trends in their own projects. The campaign also needed to identify and explore key color trends incorporating multiple regions and multiple industries.

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The Outcome: “Americhem Global Color Trends 2025” was a visually stunning campaign that spanned across social media, digital, and a print brochure. This not only increased brand visibility but also strengthened Americhem’s reputation as a trendsetter in the polymer industry.